Transforming teams through service design: a collaborative approach

Written in collaboration with Carla Santos, a member of The Blog team.  Two teams responsible for delivering the same financial service faced a challenge: their collaboration needed improvement. While each team was fulfilling its role, limited communication between them led to inefficiencies, making the workflow less seamless than it could …

Customer-centricity at the core of business strategy

Most businesses nowadays are obsessed with customer experience. But it’s that kind of fixation  that will do good eventually. Efforts to mitigate the Covid-19 pandemic have pushed us into using online services more often, especially during confinement. More than ever, individuals demand first-rate, personalised, digital experiences with user-friendly interfaces that …

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