Welcome to PwC Luxembourg’s The Blog!
The Blog is our most effective and far-reaching communication channel to share written opinions on the market reality and trends in the different industries we serve.
We created it because we believe our opinions made in Luxembourg have value. We want to demonstrate our expertise on hot topics and business challenges, and provide potential solutions to such challenges.
We write it for anyone who might be interested, really. From decision makers to thought leaders to the every day person, our blog has an informal tone, is jargon-free and uses plain language so that everyone can understand what we are writing about. At least, we try hard to make it so.
Let’s be honest. When was the last time you were interested in a corporate blog? That’s why we do it in a tone that’s loser and a little more humorous than traditional corporate writing. Our aim is to grab your attention and not let it go.
We use storytelling as much as possible to make sure each blog’s key message comes across. After all, you (usually) remember the stories people tell you and, in turn, they remember you because of the stories you tell them.
We aim to always have a narrative to help you to learn through our stories and gain a different vision of the world. To achieve this, our content contains constructive critique, spiced up with anecdotes and incidents that we’ve experienced to give it as honest a voice as possible.
Who we are
We have a fantastic team behind The Blog. Without them, this project wouldn’t be possible.
Carla, Mary, Adam, Amélie and Raphaël are our sharp-eyed editors. They coordinate, edit—and oftentimes—write each blog.
Carla Santos, Senior Digital Communications Officer and Content Strategy Specialist
Meet Carla—born and raised in Portugal, she is a certified digital and content marketing professional with a lifelong love for storytelling. Carla’s passion lies in crafting content that resonates with audiences across platforms—whether it’s a blog entry, a podcast or video script, or a social media campaign.
With a Master of Arts in International Journalism from Cardiff University and degrees in International Relations and Communication Sciences, Carla has worked on topics ranging from EU affairs to aviation and financial services. Since 2020, she has been crafting engaging content at PwC Luxembourg, where she brings her curiosity and creativity to every piece she writes, ensuring it not only informs but inspires.
Outside of work, Carla enjoys staying active through sports, and spending time in nature. At home, she’s often curled up with a book or her cat, Luna, dreaming of her next story.
Mary Carey, Media Relations and Editorial Lead
Meet Mary—Media Relations and Editorial Lead, native of Toronto, Canada, and lover of all things having to do with writing and reading. A published author and former journalist, Mary loves a long-form article (Vanity Fair is her favourite magazine in the world) so the content style of this PwC blog, which allows for a deeper dive into a topic, suits her just fine. Having studied History and English at the University in Toronto, mainly of the Victorian era, (try dropping that into a conversation casually) she also studied and worked in finance for years, amongst other industries, and in quite a few major companies in Luxembourg. She has lived in Luxembourg for more than 30 years, and started working for PwC in March 2018, and never looked back.
Adam Walder, Financial Services Content Writer & Editorial Coordinator
Meet Adam—He has a passport collection that tells a story—born in the UK, now proudly Luxembourgish, and, more recently, Austrian. Despite having once studied media and journalism (which feels like a past life to him), his career took a few scenic detours. He started out in tourism, mostly in France, before heading back to the UK to earn an English teaching certificate—just in time to jet off to Denmark, where he spent three years shaping young minds at a boarding school.
About 25 years ago, Adam finally found his long-term home in Luxembourg, where he made a full circle return to journalism. He helped launch and write for an English-language website at Luxemburger Wort and even took to the airwaves as a radio host. These days, he’s switched sides—now working in press and communications at PwC, communicating with the journalists he once stood shoulder to shoulder with. Adam loves current affairs, news and information and of course writing articles and stories in an informative and entertaining way, qualities he can bring to blog writing.
Amélie Bazin, Content Writer and Editor Coordinator
Meet Amélie—Content Writer and Editor Coordinator, from France and a PwC baby! She started her career with PwC over a decade ago, starting her first job in Luxembourg. Over the years, she gained experience in finance, particularly in investment funds and the corporate law, before transitioning to the Firm’s Marketing & Communication department in 2023.
Holding a Master’s degree in English literature from Nancy 2 University and having completed literary preparatory classes at the Henri Poincaré school, Amélie is a self-proclaimed bookworm. She views every book as a new world to explore, fuelling a lifelong journey of learning and imagination. For Amélie, the power of words is what truly drives her. Whether it’s the rhythm of a beautifully crafted sentence, the depth of a well-chosen metaphor, or the endless possibility of stories waiting to be told, words are more than tools to her—they’re a playground.
Catherine, Stéphane and Marianne are our creative and talented designers who do all the mind-blowing images, graphs and infographics that go with the blog.
Catherine Darphin, Specialist Graphic Designer
Meet Catherine—Her favourite job is transforming words into visuals. She has a unique talent for speaking through pictures, blending editorial precision with artistic relevance to create illustrations that are not only beautiful but deeply meaningful.
She combines her technical expertise with boundless imagination and creativity to achieve excellence. Guided by her motto, “always aiming for excellence,” Catherine constantly pushes the boundaries of her craft, never settling for less.
With a poetic and distinctive vision, she brings words, sentences, and stories to life, creating visuals that leave a lasting impression and evoke powerful emotions. Always ready to tackle any creative challenge, Catherine’s work resonates deeply, capturing the essence of every concept.
Marianne Brockly, Design Specialist
Meet Marianne—the Design Specialist. She has an exceptional ability to transform ideas into visually stunning realities with a wave of her magic wand. With a keen eye for detail and a deep understanding of brand guidelines, she ensures that every project not only meets but exceeds expectations. Her design philosophy is centred on bringing ideas and projects to life with a dynamic approach, fostering a cheerful and collaborative atmosphere, and sharing insights with both the team and clients.
Much like a Swiss Army knife, she had the opportunity to engage in nearly every aspect of communication, including internal, external, digital, and event communication. This extensive experience has honed her skills in creating compelling visuals that highlight key elements and communicate messages effectively. Her positive energy and innovative mindset make her an invaluable asset, consistently delivering high-quality work that aligns with the brand’s vision and values.
So, let’s shape together the future with creativity and positivity!
Marie skilfully deals with our content management system, making sure our Blog is published every week and looks neat.
Marie Tosi, Digital Project Coordinator
Meet Marie Tosi, a skilled digital professional with extensive experience in web and digital development. With a blend of creativity, adaptability, and problem-solving abilities, Marie plays a key role in shaping PwC Luxembourg’s online presence.
Marie has led a range of web and digital projects, ensuring websites remain functional, user-friendly, and aligned with the PwC brand. She focuses on content quality, improving user experience (UX) and interface (UI), and optimizing web analytics and SEO strategies to enhance online visibility.
Since joining PwC Luxembourg in 2010, Marie has contributed to various digital initiatives, including the PwC Luxembourg website, PwC’s Academy, PwC Careers, PwC Legal, and the PwC Luxembourg Blog.
Marie holds a Master’s degree in “Multimedia Design and Service Quality” from IAE Nancy, combining technical expertise with creativity to deliver effective digital solutions.
Last, but not least, we count on our industry specialists to share with us their knowledge, views and solutions to make each blog as interesting as it can be.