Storytelling Archives

Content marketing in the year of vaccination

January 8, 2021 January 8, 2021 Business Strategy / Marketing and Communication

When doing true content marketing a business adopts the freemium business model. Have you realised that? Yes, even in the financial services industry. Read through and discover why. But in this article we want to move beyond content strategy matters like the one just stated, and have a look at …

The main challenges for a content strategy in financial services

July 24, 2020 July 24, 2020 Marketing and Communication

Your brand’s story and the stories of your brand have become one of the best assets to shape what clients, users or advocates feel about your business. Notice that the sentence refers to two different types of stories, both of the same importance. We will explain what we mean by …