A picture is worth a thousand words, so they say. And we couldn’t find a better saying for what our internal communications team applies in their work. They hold the challenging responsibility of breaking down the firm’s strategy into bite-sized information for our 3,700 employees to understand. But how to …
In any relationship, romantic or otherwise, you usually establish trust when both sides consistently prove they are as good as their word. The same applies to brands. Content marketing is a powerful tool to build trust—and ultimately, a relationship—with your audience, but you’ve got to earn it first. You do …
Often considered a “nice-to-have”, the internal communication (IC) function has gained the momentum it deserves over the past three years. Nowadays the management discipline seems to have reached its “golden age” (consciously or not), with significant opportunities—and challenges—brought by an increasingly hybrid environment. For a long time, internal communicators fought …
As with many things —for instance, the origin of French Fries— opinions diverge when it comes to the genesis of social media. Those who watched David Fincher’s 2010 film “The Social Network” —but not only— may be quick to believe the social media revolution began with the birth of Facebook. …
Not long ago, Sybil, who’s an Assurance Director at PwC Luxembourg, posted several pictures on her Linkedin account of our new satellite office in Mondorf. In her post, she described how good it was to work in such a great environment and thanked the teams behind the project. Oriane, Strategy& …
When doing true content marketing a business adopts the freemium business model. Have you realised that? Yes, even in the financial services industry. Read through and discover why. But in this article we want to move beyond content strategy matters like the one just stated, and have a look at …
Your brand’s story and the stories of your brand have become one of the best assets to shape what clients, users or advocates feel about your business. Notice that the sentence refers to two different types of stories, both of the same importance. We will explain what we mean by …
It all started over a cup of coffee, as ingenious things often do. The idea of having our very own podcast came from our resourceful digital communication guru, Luis Salerno. Podcasts are so hot right now. As you scour the wealth of the internet across the million and one articles, …
We remember the Christmas decorations in Crystal Park’s atrium when we launched THE BLOG. Red and pearled cones hung from the glass ceiling, 35 meters above our heads. Sipping a hot coffee and smiling we celebrated that small (but great) achievement. It’s such a nice feeling, praising small things simply …
Tell me your story in 10 seconds. Only then will you exist. Really, we should have said in 8 seconds because that’s the human attention span according to a widely publicised study. However, is this a natural human limitation or is it due to the multiple choices we currently have …
