In any relationship, romantic or otherwise, you usually establish trust when both sides consistently prove they are as good as their word. The same applies to brands. Content marketing is a powerful tool to build trust—and ultimately, a relationship—with your audience, but you’ve got to earn it first. You do …
Or: an old-fashioned odyssey marked by long waiting times, inefficiency, costly communication loops, legal risks, and ugly smudges of ink Sometimes I wonder if my fellow document buddies who already enjoy the privilege of living the dream of the “electronic signature” are aware of my poor existence. They can’t imagine …
2018 was a year full of challenges, changes and hot topics. Rain, snow and 351 days after, you might have a hard time remembering some of the events that made 2018 unforgettable. If that’s your case, don’t worry dear reader. We’ve got you covered! But before knowing how, let’s take …
With the year coming to an end, 2018 will prove to be a period of change. In order to make sure you are ready for regulation & digital, we’ve created a special New-Year menu. Enjoy!
Digital marketing will not be the same when the General Data Protection Regulation (GDPR) enters into force in May 2018. Many of us use online customers’ data for different reasons, from content delivery to remarketing or cookies’ tracking to craft more personalised web journeys. How will GDPR impact marketing practices …
