When doing true content marketing a business adopts the freemium business model. Have you realised that? Yes, even in the financial services industry. Read through and discover why. But in this article we want to move beyond content strategy matters like the one just stated, and have a look at …
Your brand’s story and the stories of your brand have become one of the best assets to shape what clients, users or advocates feel about your business. Notice that the sentence refers to two different types of stories, both of the same importance. We will explain what we mean by …
It all started over a cup of coffee, as ingenious things often do. The idea of having our very own podcast came from our resourceful digital communication guru, Luis Salerno. Podcasts are so hot right now. As you scour the wealth of the internet across the million and one articles, …
