A picture is worth a thousand words, so they say. And we couldn’t find a better saying for what our internal communications team applies in their work. They hold the challenging responsibility of breaking down the firm’s strategy into bite-sized information for our 3,700 employees to understand. But how to …
In any relationship, romantic or otherwise, you usually establish trust when both sides consistently prove they are as good as their word. The same applies to brands. Content marketing is a powerful tool to build trust—and ultimately, a relationship—with your audience, but you’ve got to earn it first. You do …
Often considered a “nice-to-have”, the internal communication (IC) function has gained the momentum it deserves over the past three years. Nowadays the management discipline seems to have reached its “golden age” (consciously or not), with significant opportunities—and challenges—brought by an increasingly hybrid environment. For a long time, internal communicators fought …
