Tag: Communication

Content Marketing trends for a lasting relationship with your audience

Digital / Marketing and Communication

In any relationship, romantic or otherwise, you usually establish trust when both sides consistently prove they are as good as their word. The same applies to brands. Content marketing is a powerful tool to build trust—and ultimately, a relationship­­—with your audience, but you’ve got to earn it first. You do …

Internal Communication: Why it matters and why companies should care

Marketing and Communication

Often considered a “nice-to-have”, the internal communication (IC) function has gained the momentum it deserves over the past three years. Nowadays the management discipline seems to have reached its “golden age” (consciously or not), with significant opportunities—and challenges—brought by an increasingly hybrid environment. For a long time, internal communicators fought …

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