The bet on Customer Transformation to build enduring relationships

Maria, who lives in Luxembourg, was dreaming about going to Porto in May 2020, taking advantage of the abundant number of bank holidays during this month. She even booked her plane tickets and accomodation quite in advance, cleverly anticipating that prices would go high during this period. In March, she …

Business design and the future of business

“People ignore design that ignores people,” stated Frank Chimero, Brooklyn-based brand and product designer, some time ago.  Design is and has been an integral part of any successful business for centuries. However, only recently, businesses across the globe have acknowledged more noticeably the value that design adds to any outcome …

Customer-centricity at the core of business strategy

Most businesses nowadays are obsessed with customer experience. But it’s that kind of fixation  that will do good eventually. Efforts to mitigate the Covid-19 pandemic have pushed us into using online services more often, especially during confinement. More than ever, individuals demand first-rate, personalised, digital experiences with user-friendly interfaces that …

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