Bad UX design is expensive. You get it. But maybe they (still)…don’t. Any kind of improvement, cumulative or radical, focused or systemic, requires transformation. For example, we can change business processes the way we think they should be changed, and call a meeting for the others to be updated and …
Did it happen to you to receive a pair of pedals instead of the bicycle you begged your parents for when you were a kid? You probably had to wait a couple of months, half a year or even longer for your parents to conclude that you truly wanted that …
Revolution vs incrementalism to design true customer journeys? Despite user experience (UX), user interaction (UI) and related matters becoming more and more ubiquitous in business, the reality is that only 13% of organisations think of the customer journey when structuring themselves according to latest research*. Most Customer Experience (CX) decision …
UX, CX, UI, Service design, product design, you name it: we find hundreds of articles defining them, clarifying their scope or even comparing them. This overwhelming information shows these disciplines are thriving now, however, their principles have been for a while among us. Traveling back in history, Leonardo Da Vinci, …
