In any relationship, romantic or otherwise, you usually establish trust when both sides consistently prove they are as good as their word. The same applies to brands. Content marketing is a powerful tool to build trust—and ultimately, a relationship—with your audience, but you’ve got to earn it first. You do …
When doing true content marketing a business adopts the freemium business model. Have you realised that? Yes, even in the financial services industry. Read through and discover why. But in this article we want to move beyond content strategy matters like the one just stated, and have a look at …
Summer reads anyone? Definitely! Should we get started? The COVID-19 pandemic might be taunting our usual definition of good, deserving holidays and, while many of us may not be able to relax on a beach or gather with a crowd of friends on warm summer nights, that doesn’t mean we …
Your brand’s story and the stories of your brand have become one of the best assets to shape what clients, users or advocates feel about your business. Notice that the sentence refers to two different types of stories, both of the same importance. We will explain what we mean by …
Tell me your story in 10 seconds. Only then will you exist. Really, we should have said in 8 seconds because that’s the human attention span according to a widely publicised study. However, is this a natural human limitation or is it due to the multiple choices we currently have …
