Customer-centricity at the core of business strategy

Most businesses nowadays are obsessed with customer experience. But it’s that kind of fixation  that will do good eventually. Efforts to mitigate the Covid-19 pandemic have pushed us into using online services more often, especially during confinement. More than ever, individuals demand first-rate, personalised, digital experiences with user-friendly interfaces that …

Five podcasts on technology matters you have to master in 2020

It’s already 2020. A new decade starts off. If you had to search for three adjectives to define the previous one, what would they be? Because it’s a difficult exercise, we chose two-word adjectives: technologically restless, politically surprising and environmentally disappointing (however, the rise of ESG investments and sustainable finance, …

Six Customer-Experience related books our experts recommend for your business

Revolution vs incrementalism to design true customer journeys? Despite user experience (UX), user interaction (UI) and related matters becoming more and more ubiquitous in business, the reality is that only 13% of organisations think of the customer journey when structuring themselves according to latest research*. Most Customer Experience (CX) decision …