Why Social Media is a “must” for your business (with tips to make the most of it)

As with many things —for instance, the origin of French Fries— opinions diverge when it comes to the genesis of social media. Those who watched David Fincher’s 2010 film “The Social Network” —but not only— may be quick to believe the social media revolution began with the birth of Facebook. …

A short corporate blog story (The rest is yet to be written)

We remember the Christmas decorations in Crystal Park’s atrium when we launched THE BLOG. Red and pearled cones hung from the glass ceiling, 35 meters above our heads. Sipping a hot coffee and smiling we celebrated that small (but great) achievement. It’s such a nice feeling, praising small things simply …

Five steps to implementing an online video content strategy for your business

Tell me your story in 10 seconds. Only then will you exist. Really, we should have said in 8 seconds because that’s the human attention span according to a widely publicised study. However, is this a natural human limitation or is it due to the multiple choices we currently have …

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