How GDPR will change digital marketing

Digital marketing will not be the same when the General Data Protection Regulation (GDPR) enters into force in May 2018. Many of us use online customers’ data for different reasons, from content delivery to remarketing or cookies’ tracking to craft more personalised web journeys. How will GDPR impact marketing practices …

The GDPR, one year after

“Virtue is more feared than vice, because its excesses are not subject to regulation of conscience” stated Adam Smith. Aren’t laws, after all, trying to limit any potential excesses of our conscience? Innovation and regulation are bound to play the cat-and-mouse game. And you can easily figure who tries to …