Most businesses nowadays are obsessed with customer experience. But it’s that kind of fixation that will do good eventually. Efforts to mitigate the Covid-19 pandemic have pushed us into using online services more often, especially during confinement. More than ever, individuals demand first-rate, personalised, digital experiences with user-friendly interfaces that …
A tiny little organism has shaken the world and our well-established systems in unexpected ways. It has altered everything we’re acquainted with. Regardless of where the outbreak started and what the origin of COVID-19 is, this tiny virus, said to be 80 to 120 nm in diameter, seems to be …
A social listening analysis of the Food & Beverage sector The last few years have seen a focus on the role business plays in society. This has been exacerbated by the coronavirus (COVID-19) pandemic and the Black Lives Matter movement. There is a sort of awakening, people seem to be …
Artificial Intelligence (AI) can do all the things humans do better, faster, and more reliably. That’s a bold statement. Because it seems that the next wave of Fintech is aiming to sweep humans out of financial services and who knows out of what else. One reads endless articles imagining dystopian …
Think of corporate responsibility. Then, situations linked to people, nature, pollution, climate change and philanthropy come to your mind. Now, think of technology, and smartphones, drones, virtual reality and, almost unavoidably, artificial intelligence are recalled. We tend to dissociate them because, in principle, they belong to different dimensions, the real …
Summer reads anyone? Definitely! Should we get started? The COVID-19 pandemic might be taunting our usual definition of good, deserving holidays and, while many of us may not be able to relax on a beach or gather with a crowd of friends on warm summer nights, that doesn’t mean we …
Things are moving forward in the world of crypto-assets. The echoes of large and small events whisper major changes in the months to come. Perhaps the mystery behind the beginning of crypto-assets makes them seductive, or perhaps the growing interest in them has to do with being the “future of …
Your brand’s story and the stories of your brand have become one of the best assets to shape what clients, users or advocates feel about your business. Notice that the sentence refers to two different types of stories, both of the same importance. We will explain what we mean by …
Would you give up your privacy for the greater good? Mobile technology allows us to communicate instantaneously and, to most of us, it’s a great ally to act more efficiently no matter the time or the place. It’s said to be one of the most promising tools (or set of …
Data, technology, and (almost) instantaneous communication give us, more than ever before, the means and capacity to combat the COVID-19 perils more effectively. People traceability, real-time tracking and supply monitoring are a few examples of what governments and security forces can currently do to mitigate the spread of the disease. …
